Meet POUCH: Drinkable IV Formula™

The World Health Organization estimates 2 billion people worldwide are deficient in certain key nutrients¹, highlighting that simply eating a balanced diet may not be enough to meet your nutritional needs. This is especially true for those with fast-paced lifestyles, or high performers with ambitious health and fitness goals. When busy schedules and poor nutrition lead to dehydration, fatigue, and burnout, many of us seek efficient solutions to optimize our overall health and feel our absolute best. A modern solution has revealed itself: IV vitamin therapy. While effective, it is time-consuming and costly. It also comes with several health risks including infection, fluid overload, and electrolyte imbalance.² This led us to develop a more practical way to fuel your performance.

Enter POUCH: Drinkable IV Formula™, IV-inspired nutrition without the needle or the appointment. We translate the clinical intent of IV blends into ready-to-drink supplements you can open, sip, and go: precisely dosed, targeted formulas, designed for people who move fast. Produced in facilities that meet the Current Good Manufacturing Practice (CGMP) regulations of the FDA, POUCH is made with high quality ingredients you can trust. It’s the benefits you’re after (not the clinic), delivered in a portable pouch built for real life.

So why build on IV therapy at all—and what makes POUCH “IV-inspired,” not an IV?

Why IV-Inspired Nutrition?

IV therapy delivers fluids and nutrients directly into the bloodstream through a small catheter.² In clinical settings, it’s used for dehydration and administration of medications. In wellness, it’s adapted for targeted repletion. IVs are effective at both replacing fluids quickly and delivering predictable doses of specific nutrients. A typical drip starts with saline or lactated Ringer’s², then adds in various electrolytes, vitamins, minerals, and even some antioxidants. That focused combo helps people feel rehydrated and ready to get back to it.

However, receiving IV vitamin drips simply isn’t practical for daily life. IVs require a needle and a 30–60 minute clinic visit³, carry real costs,⁴ and come with small procedure risks (e.g., bruising or infection). POUCH borrows the intent, not the needle. We mirror the spirit of clinic drips—electrolyte balance for hydration plus evidence-based vitamins, mineral, and antioxidant combinations in purposeful doses—delivered through the body’s natural absorption pathways. Same goal of targeted repletion, in a format you can use anywhere.

Introducing: Drinkable IV Formula™

Here’s what “IV-inspired” means at POUCH: a ready-to-drink pouch built for daily use. Each formula (Hydration+, Immunity+, SkinRevive+, WellDrip+) combines targeted electrolytes, vitamins, minerals, and antioxidants in purposeful doses. Designed for repeatable, everyday use, the blends prioritize high-quality, bioavailable ingredient forms and clean, transparent labeling.

How it works

The body absorbs nutrients through our digestive system.⁵ Water-soluble vitamins, including vitamin C and all B-vitamins, are not easily stored and are flushed out of the body quickly. Therefore, regular intake of these vitamins is important.⁶ We also use highly bioavailable forms of minerals, including magnesium citrate, selenomethionine, and marine-sourced minerals, to support efficient absorption of nutrients.^7,8,9 That’s how our open-and-sip pouches deliver practical, targeted nutrition for everyday performance.

What To Expect

Our IV-inspired formulas offer a variety of benefits without a single clinic visit, tapping into the needs of peak performers with four targeted blends that meet their most pressing health and wellness needs:

• Hydration+ provides hydration and electrolyte balance to fuel your workouts and recovery
• SkinRevive+ promotes skin hydration and elasticity at the cellular level for a clear complexion
• Immunity+ fortifies the body’s immune system and guards against everyday environmental stressors
• WellDrip+ supports overall wellness and vitality using nutrients inspired by the Myers' Cocktail

POUCH is designed for high achievers who want science-backed nutrition that works. Studies show that when mildly or moderately dehydrated, oral formulas may work just as well as an IV.¹⁰ The highly-bioavailable marine sourced minerals in Hydration+ do exactly that, producing clinical results like cellular-level hydration, elevated immune support, and advanced electrolyte balance that mirrors the natural electrolyte balance of human blood plasma more closely than standard hydration drinks.^{7,8,11, 12}

What’s Inside (And What’s Not…)

All four of our targeted products are drinkable nutrient blends inspired by the ingredients found in traditional IV therapies, and address key issues like immunity, post-workout recovery, fatigue, and skin health. Every premium ingredient is intentionally chosen to support your goals; think marine-sourced minerals like Aquamin™ which is found to be more easily absorbed than mineral salts in standard hydration products7, B-complex vitamins that support immune cell regulation,¹¹ and antioxidants like glutathione which helps our immune system fight off damaging free radicals.¹³

We are committed to using only the very best ingredients in your POUCH formulas, so as standard, you will never find sugar-laden carriers or excessive sodium commonly included in typical wellness drinks — our formulas are strictly non-GMO, gluten free, vegan, and free from sugar and artificial sweeteners

“POUCH mirrors the best aspects of clinic drips and modernizes the delivery. It’s full of targeted electrolytes, vitamins, minerals, and antioxidants in bioavailable forms. There are no artificial sweeteners, sugar-laden carriers, or excessive, unnecessary amounts of sodium in the formulas. It’s a portable, predictable way to support daily hydration, recovery, immunity, and skin without the appointment.”- Brooke Aaron, MS, RDN, LDN

When To Reach For POUCH

POUCH was created to help anyone ambitious about their health and fitness who desires the tools to perform at the highest level. Our formulas can power some of life’s most challenging moments, such as when you:

• Train hard and need to fuel workouts faster than with a sports drink
• Travel across time zones and need to manage jet lag to feel your best
• Seek to maintain your hydration and skin glow throughout a stressful period
• Take an active recovery day and need to replenish your energy
• Feel run down or burnt out and need to revitalize with essential nutrients

For all-round wellness, our IV-inspired, drinkable supplements provide a nutrient power-up when you need it most, in a format that moves with you.

“We created POUCH to provide clinical intent in a simple daily ritual: bioavailable ingredients, purposeful doses, no drama.”- Annie Kurnick, POUCH Founder

POUCH was developed for those who demand more from their supplements. Our IV-inspired, ready-to-drink formulas are designed with premium ingredients for modern performance and recovery, helping unlock your full potential anywhere.

Note: POUCH is a dietary supplement, not a medical treatment. For severe dehydration or medical concerns, consult a clinician.

Frequently Asked Questions

Are POUCH drinks as effective as IV therapy?

IV therapy is effective because it bypasses the digestive system and delivers nutrients directly into the bloodstream, meaning ingredients are more easily and quickly absorbed.¹⁴ However, this approach can be costly, invasive, time-consuming, and impractical as an everyday wellness product.

At POUCH, our Drinkable IV Formulas™ contain ingredients that are clinically proven and optimized to be more easily absorbed, so they can be delivered using the body’s natural digestion pathways, and studies show that oral hydration formulas can be as effective as IV therapy in those with mild or moderate dehydration.¹⁰

How often should I drink POUCH to see results?

The frequency of use may depend on your needs and goals, and which of our products you are using. You should always consult a healthcare professional before starting any new supplement regimen, but as a general rule, our WellDrip+, SkinRevive+, and Immunity+ products can be taken once per day, or as directed by your healthcare professional, while our Hydration+ drink can be enjoyed 1–2 times per day, or as desired.

What are the benefits of POUCH drinks?

POUCH drinks are all designed to replicate the benefits of IV therapy without the cost, time investment, and health risks,14 using easily-absorbed, premium ingredients. Depending on which product you choose, benefits may include:

• Unmatched immune support: Immunity+ offers 2x the potency of most immunity drinks¹⁵, resilience against free radicals and fatigue, and nutrients that bolster all three layers of immunity; barrier, innate, and adaptive.¹⁶

• Superior vitality and skin hydration: SkinRevive+ mirrors the blend of nutrients used in IV therapies to deliver premium grade hyaluronic acid to the deeper layers of skin, helping to protect against moisture loss, maintain skin hydration, and promote natural collagen production.^17,18,19

• Deeper, faster hydration: Hydration+ offers benefits comparable to a medical IV bag, with rehydration that’s up to 3x more effective than water alone, and over 72 highly absorbable minerals and marine-sourced electrolytes for advanced fluid replenishment in a convenient pouch.^{7,20, 21}

• IV-inspired wellness: WellDrip+ was developed as the closest drinkable alternative to the most popular IV therapy found in clinical settings—the Myers’ Cocktail—delivering high-dose nutrients with benefits similar to an IV drip in a portable format.^{20, 22}

Where can I buy POUCH drinks?

POUCH drinks can be purchased in packs of 12 via our website, or as part of the VarietyPack+, which offers all four products in one collection. You can also subscribe to save 15% on your POUCH products and get free shipping on every order. With this option, you can choose when you want deliveries — easily swap, skip or cancel any time.